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THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE

Schmit, Todd M.; Chung, Chanjin; Dong, Diansheng; … - Agricultural and Applied Economics Association - AAEA - 2000

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded...

Persistent link: https://www.econbiz.de/10005320423

ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H. - Agricultural and Applied Economics Association - AAEA - 1999

A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance,...

Persistent link: https://www.econbiz.de/10005338148

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

THE DAIRY CASE MANAGEMENT PROGRAM: DOES IT MOOOVE MORE MILK?

Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2004

High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An...

Persistent link: https://www.econbiz.de/10005500375

MODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION

Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2002

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the...

Persistent link: https://www.econbiz.de/10005460335

EXPLAINING PRICE TRANSMISSION ASYMMETRY IN THE US PEANUT MARKETING CHAIN

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2004

n the paper, we study price transmission from wholesale peanut prices to retail peanut butter prices. Using monthly data since 1984, we show that, while an increase in peanut prices is almost immediately transferred to peanut butter prices, it takes several months for a price decrease to be...

Persistent link: https://www.econbiz.de/10005536099

Factors Affecting the Growth of Food and Beverage Manufacturers in New York State

Hall, Jeffrey S.; Schmit, Todd M. - Agricultural and Applied Economics Association - AAEA - 2010

Persistent link: https://www.econbiz.de/10009020716

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232

Optimal Institutional Mechanisms for Funding Generic Advertising: An Experimental Analysis

Messer, Kent D.; Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2005

Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated hat could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect...

Persistent link: https://www.econbiz.de/10005476984