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Consumer Willingness to Pay for Nano-packaged Food Products: Evidence from Eye-tracking Technology and Experimental Auctions

Katare, Bhagyashree; Yue, Chengyan; Hurley, Terrance M. - Agricultural and Applied Economics Association - AAEA - 2013

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...

Persistent link: https://www.econbiz.de/10010916355

ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H. - Agricultural and Applied Economics Association - AAEA - 1999

A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance,...

Persistent link: https://www.econbiz.de/10005338148

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

Do Native and Invasive Labels Affect Consumer Willingness to Pay for Plants? Evidence from Experimental Auctions

Yue, Chengyan; Hurley, Terrance M.; Anderson, Neil O. - Agricultural and Applied Economics Association - AAEA - 2009

The ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the...

Persistent link: https://www.econbiz.de/10005000508

How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographic Indication?

Yue, Chengyan; Marette, Stephan; Beghin, John C. - Agricultural and Applied Economics Association - AAEA - 2006

In the context of the wine industry, we investigate producers' choice between geographic indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort...

Persistent link: https://www.econbiz.de/10005060329

EXPLAINING PRICE TRANSMISSION ASYMMETRY IN THE US PEANUT MARKETING CHAIN

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2004

n the paper, we study price transmission from wholesale peanut prices to retail peanut butter prices. Using monthly data since 1984, we show that, while an increase in peanut prices is almost immediately transferred to peanut butter prices, it takes several months for a price decrease to be...

Persistent link: https://www.econbiz.de/10005536099

Are consumers willing to pay more for biodegradable containers than for plastic ones? Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions

Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - Agricultural and Applied Economics Association - AAEA - 2010

This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the...

Persistent link: https://www.econbiz.de/10009020469

How does the revelation of previous bid affect new bid?

Li, Yingzi; Gallardo, R. Karina; McCracken, Vicki; Yue, … - Agricultural and Applied Economics Association - AAEA - 2014

This study investigates the effect of the revelation of posted bids in second-price experimental auctions for apple quality attributes under the experimental design where information is added progressively across rounds. We find that the revelation of posted bids does not bias the following bids...

Persistent link: https://www.econbiz.de/10011068713

Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products

Yue, Chengyan; Zhao, Shuoli; Kuzma, Jennifer - Agricultural and Applied Economics Association - AAEA - 2014

This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in...

Persistent link: https://www.econbiz.de/10011068768

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232