Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10009020811
With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates...
Persistent link: https://www.econbiz.de/10009021144
for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …
Persistent link: https://www.econbiz.de/10009021488
Persistent link: https://www.econbiz.de/10010916125
expected utility theory, is related to several marketing alternatives, but does not exhibit substantially greater explanatory …
Persistent link: https://www.econbiz.de/10010916377
Replaced with revised version of paper on 06/11/07.
Persistent link: https://www.econbiz.de/10005803191
Replaced with revised version of paper 07/15/08.
Persistent link: https://www.econbiz.de/10005804633
Crop producers have numerous marketing and risk management tools available. Research relating producers’ risk attitudes …
Persistent link: https://www.econbiz.de/10005000491
Replaced with revised version of paper 07/22/11.
Persistent link: https://www.econbiz.de/10009020960
We propose a conceptual model that integrates transaction cost and risk behavior theories in an interdependence framework. Hypotheses are offered that relate the concepts that are central to the proposed model to the three dimensions of channel structures: the allocations of uncertainty,...
Persistent link: https://www.econbiz.de/10005522334