for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …

expected utility theory, is related to several marketing alternatives, but does not exhibit substantially greater explanatory …

explains why we observe marketing channel structures despite the different contract preferences of the parties involved. The … risk perceptions, along with marketing institutions like futures markets, shape interorganizational relationships. …

Crop producers have numerous marketing and risk management tools available. Research relating producers’ risk attitudes …

producers' marketing philosophy are hypothesized to influence the impact of MAS on producers' marketing decisions. Data from 656 … U.S. producers were used and the impact of MAS on producers' marketing decisions was tested using an ordered probit … recommendations are delivered, and the match between MAS and producer's marketing philosophy are important factors explaining the …

We apply the classic agency model to investigate risk shifting in an agricultural marketing channel, using time series … contract can still be optimal if the fixed payment is negative. Empirical results for the Dutch potato marketing channel …