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Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster.
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Replaced with revised version of paper on 06/11/07.
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Replaced with revised version of paper 07/15/08.
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Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …
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The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to...
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Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...
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differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …
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The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a...
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