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~accessRights:"free"
~institution:"Agricultural and Applied Economics Association - AAEA"
~person:"Patterson, Paul M."
~subject:"segmentation"
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1999 Annual meeting, August 8-11, Nashville, TN
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THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH
Richards, Timothy J.
;
Patterson, Paul M.
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Agricultural and Applied Economics Association - AAEA
-
1999
differences among them, suggesting that fruit-marketers should target their
marketing
activities in order to improve their …
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