malaria more salient, leading to a change in beliefs about its importance and to an increase in private health investments. …

sophisticated consumers of advertising and use it to make more health-promoting decisions. …

Risky health behaviors such as smoking, drinking alcohol, drug use, unprotected sex, and poor diets and sedentary …, and empirical evidence on, the economics of risky health behaviors. It describes traditional economic approaches … increase social welfare. The chapter summarizes the literature on the consequences of risky health behaviors for economic …