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Persistent link: https://www.econbiz.de/10010905332
The present paper draws on the main issues in the production of scientific knowledge based upon grounded theory in management accounting research. This piece of work is a bibliographic study confronting grounded theory practices with the expectations of its founders (Glaser et Strauss, 1967; Strauss...
Persistent link: https://www.econbiz.de/10010905116
We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...
Persistent link: https://www.econbiz.de/10010733987
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Cette communication s'interroge sur les rapports et les différences entre recherches pluridisciplinaires, interdisciplinaires et transdisciplinaires
Persistent link: https://www.econbiz.de/10011072283