This paper studies the incentives to merge in a Bertrand competition model where firms sell differentiatedproducts and consumers search for satisfactory deals. In the pre-merger symmetricequilibrium, the probability that a firm is the next one to be visited by a consumer is equal acrossfirms not...

See also the article <I>Search Costs, Demand-side Economies, and the Incentives to merge under Bertrand Competition</I> in the 'Rand Journal of Economics'(2013). Volume 44, issue 3, pages 391-424.<P> This paper studies the incentives to merge in a Bertrand competitionmodel where firms sell differentiated...</p></i>