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Most organizations can manage reverse logistics operations strategically but very few of them have successfully streamlined material flow of the return process and information due to lack of integration within the overall process. This research aims at analysing complete reverse logistics...
Persistent link: https://www.econbiz.de/10009481910
In this paper, we examine the determinants for the success of reverse logistics (RL) programs. Based on a supplier-customer relationship framework, we argue that trust and relational commitment – two fundamental aspects of relational marketing – are essential in defining the performance of...
Persistent link: https://www.econbiz.de/10005697736