Narrow search
Showing 1 - 2 of 2
Cover Image
The Customer Cannot Choose
Donkers, Bas - Erasmus Research Institute of Management (ERIM), … - 2013
People can choose and they make many choices each and every day. However, most people are unaware of how strong their environment influences the choices they make. In his inaugural address, Bas Donkers highlights the impact of what people see (and what they don’t see), what people experience...
Persistent link: https://www.econbiz.de/10011149194
Cover Image
Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions
Donkers, Bas; Verhoef, Peter; Franses, Philip Hans; … - Erasmus Research Institute of Management (ERIM), … - 2003
In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still … the Internet. We therefore focus on online purchases of complex services, paying special attention to the determinants of …, which offers services like mortgage loans and insurances on the Internet. This data contains, besides clickstream data, also …
Persistent link: https://www.econbiz.de/10011067468