Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

driven by sales, product line pricing, competitor’s sales or simply by time. We propose a model using mixture components that …

In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still … the Internet. We therefore focus on online purchases of complex services, paying special attention to the determinants of …, which offers services like mortgage loans and insurances on the Internet. This data contains, besides clickstream data, also …