The hypothesis to start a collaboration between Public Relation Offices in relation to the institutional mission to create a system of integrated communication is the consequence of the existence of a "cultural difficulty" to enable the comprehension and acceptance of the role of the URP in...

Researches on the degree of customer satisfaction aimed at customers of the public communication have the objective to listen and to fully comprehend the needs expressed by the customers. They should lend constant attention to the customers’ judgment, to develop and to improve the ability to...