Narrow search
Showing 1 - 7 of 7
Cover Image
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Cover Image
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
Cover Image
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Cover Image
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Cover Image
Dynamic effects of trust and cognitive social structures on information transfer relationships
Dekker, David J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658841
Cover Image
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost (contributor); Verlegh, Peeter W. J. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Cover Image
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149