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~accessRights:"free"
~institution:"Erasmus Research Institute of Management"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
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2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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