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~accessRights:"free"
~institution:"Erasmus Research Institute of Management"
~subject:"Advertising effects"
~subject:"Estimation"
~subject:"Schätzung"
~subject:"Ökonometrisches Modell"
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The econometrics of the Bass diffusion model
Boswijk, Herman Peter
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contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701311
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
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contributor
); …
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2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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