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~accessRights:"free"
~institution:"Erasmus Research Institute of Management"
~subject:"Strategic management"
~subject:"Strategisches Management"
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Erasmus Research Institute of Management
Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung
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Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
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