Dellaert, B.G.C.; Arentze, T.A.; Timmermans, H.J.P. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
Depending on the shopping context, consumers may develop different mental representations of complex shopping trip decision problems to help them interpret the decision situation that they face and evaluate alternative courses of action. To investigate these mental representations and how they...
