In modern societies consumers often face a trade-off between health and taste, the latter which encourages consumption … of fatty, salty and sweet foods, whereas health awareness discourages consumption of the same food. The resulting diet …, often rich in calories, sweeteners and fat constitutes a threat to public health as poor nutrition has been linked to …

informed choices about foods with enhanced health attributes. The degree to which a particular jurisdiction permits health … claims for food products and the type of allowable health claim influence the information set available to consumers. In … Canada the regulatory environment governing health claims for functional food products is somewhat more restrictive than in …