General economic developments as well as recent fundamental changes in the Common Agricultural Policy will likely impact significantly on the European farm structure. Although a decline of total farm numbers continues to be the general observation, important differences occur across regions and...

According to Ando and Modigliani (1957), consumers pass different stages of a lifecycle with different impact on demand. The criticism that the life-cycle theory neglects generational effects and concentrates on ageing effects only has led to the application of the cohort analysis which...

Agri-environmental schemes provide payments for farmers in return for environmental services. Implementation induces transaction costs (TCs). Borne by farmers (private TCs), their amount may inhibit participation. Research shows substantial variances in private TCs within single schemes, which...

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...