Dierks, Leef H. - European Association of Agricultural Economists - EAAE - 2006
Against the background of diverse food scandals this article investigates the role of trust as a determinant of … consumer behaviour in Germany. As empirical analyses indicate the impact of trust on consumer behaviour in a quotidian and … presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element …