The Water and Sanitation Program's (WSP's) Global Scaling up Sanitation Project combines the approaches of Community-Led Total Sanitation (CLTS), behavior change communications, and social marketing to generate sanitation demand and strengthen the supply of sanitation products and services at...

Open defecation is a traditional behavior in rural India. Conventional rural sanitation programs have been based on the assumption that people defecate in the open because they are too poor to afford the cost of constructing a toilet. Therefore, subsidies for upfront capital costs were provided...