Introduction - Remark; Power of Direct Marketing; Life Cycle Marketing; Lead Generation Programme - A Multi-Channel Experience; Proactive Retention Management, Key Success Factors for Multi-Channel Distribution...

Primary responsibility for risk and risk management with the business, Responsibility for risk management assigned to individual "risk owners", Support to and control of the business by specialized expert functions...

Swiss Re defines Operational Risk in line with Basel II banking regulations as the "Expected and unexpected economic impact of inadequate or failed internal processes, people, and systems or from external events...