A purchasing experiment in which genetically modified (GM) and conventional french fries were offered for sale at fast food stands in Germany was conducted to assess whether a market exists for GM fries and to identify factors influencing the willingness to buy such fries. The GM and...

Purpose –Web-based CSR disclosure bears a variety of advantages for firms. Determining factors for web-based CSR disclosure have been analyzed in several papers. However, only limited research has been conducted on both, the food industry and small and midsized enterprises. This paper is one...