A number of authors acknowledge the academic and corporate significance of being able to measure relationships and their quality (Naudé and Buttle 1999; Buttle 1996, 1997; Anton 1994; Copulsky & Wolfe 1990; Grönroos 1991). The authors are currently pursuing such work, and herein present findings from two...

The economic success of Japan in the post-war period and various new forms of market co-ordination in European regions, and specificities of inter-firm relationships in high technology industries have increased academic and business interest in the ways that firms manage relationships between...