Growers’ preferences for a number of marketing contract attributes as well as the effect of growers’ risk perception and risk preferences on the choice of marketing contracts were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated...

The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known...

Much of Hawaii’s economy relies on its unique marine environments, which are threatened by degradation from stormwater runoff. Using a stated preference method of choice-based conjoint (CBC) analysis, based on stylized photographs, this study examines both residents’ and visitors’ marginal...

This study investigates demographic and socioeconomic factors contributing to at-home consumption of seafood in Kentucky through a 2010 survey. The Tobit and Cragg’s double-hurdle model are analyzed and tested. Numbers of people in the household, household income, race and employment status...

Combustion-generated pollutants, principally those from solid-fuels including biomass and coal when cooking and heating, bring out a significant public health hazard in both developed and developing countries. Most of the existing studies addressing this issue focus on developing countries, and...

Ahi poke (raw tuna salad) has significant role in Hawaii culture and economy. A consumer survey in Hawaii was used to examine consumers’ purchasing intentions of ahi poke. A censored analysis was conducted to analyze the demand and tie with various consumer characteristics. Results show that...

Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...

The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally...

Seafood remains a heavily imported product of the U.S., with shrimp being the first in terms of value and volume. When considering the importance of the fishery industry to the South Atlantic and Gulf Coast area economies, shrimping remains a vital enterprise for coastal residents in the United...

This study uses a choice experiment to identify user values of potential structural improvements in a university arboretum. The survey was distributed to arboretum visitors (N=300) during Arbor Day weekend 2014. The six Choice Experiment attributes were the potential installation of a Pollinator...