Entscheidungsunterstützungssysteme (EUS) zählen zu den zahlreichen Errungenschaften derWirtschaftsinformatik. Diese speziellen Anwendungssysteme unterstützen Führungskräfteaus dem mittleren und oberen Management bei Entscheidungsprozessen durch dieBereitstellung relevanter Informationen und...

Generally and especially in EC, customers are confronted with a greatvariety and quantity of products and / or services. However, the time and effort acustomer can spend on searching for his preferred products and deciding aboutthe most preferred one based on his needs and preferences is the...

For several years, the financial services industry has discovered the opportunities of differentchannels like the Internet, call-centers, WAP etc. Many banks built up separate direct banksfocusing exclusively on the Internet and/or call-centers. Only recently, some banks started toreintegrate...

Generally, a firm can provide itscustomers with a great variety and quantity of selfproducedand externally bought products.However, the time and effort a customer can spenddeciding which product to choose according to herneeds and preferences is the limiting factor. Withthe advent of the...

Die Verwendung sog. Webtracking Daten werden häufig alswesentlicher Bestandteil einer Lösung propagiert, um Informationen und Wissenüber den Kunden zu generieren, das sowohl für ein ganzheitliches Multi-Channel-Customer-Relationship-Management verwendet werden kann, als auch zurGenerierung...