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~institution:"Universität Trier / Lehrstuhl für Marketing und Innovation"
~type_genre:"Working Paper"
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Kundenorientierung: Marktorientierte Unternehmensführung, Marketing-Instrumente und marketing-Implementierung
Weiber, Rolf
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2020
Persistent link: https://www.econbiz.de/10012939812
Saved in:
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Customer Experience - State of the Art und Konzeptionierung
Nguyen, Mi
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2022
Persistent link: https://www.econbiz.de/10012939818
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3
Marketing integrativ erstellter Leistungen im Business-to-Business-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
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2021
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2. Auflage
Persistent link: https://www.econbiz.de/10012939815
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