Les lancements de nouveaux produits sont en proie à des risques d’échec très importants. Et pourtant, on constate que la plupart des travaux en sciences de gestion ont un biais en faveur du succès. Ce constat justifie pleinement l’intérêt d’une recherche empirique – fondée sur...

Cet article pose les premières bases d’un modèle de marketing sensoriel qui articulerait les concepts d’évocation, d’inférence, et de niveau de stimulation des consommateurs. Nous faisons l’hypothèse que le consommateur doit être suffisamment stimulé pour que le processus...

The housing market is a central macroprudential policy concern in France due to the significant proportion of residential property loans in bank balance sheets and the high weight of housing in household wealth. The surge in house prices at the start of the 2000s means we cannot rule out the...

This paper examines the reasons citizens would choose to accept or non-accept/reject public e-services. The approach taken was based on the model of acceptance of technology in households (MATH) and on the two factors theory. The research model was measured with data gathered in two phases, via...

This paper analyses the impact of health, pension systems and longevity on savings. It uses a simple life-cycle model embodying social transfers (health care and pension expenditures) and changes in longevity to determine the level of household savings. From this model, we derived an econometric...

While the empirical evidence tends to support some predictions of the life-cycle theory, a number of puzzles remain: an ageing-consumption, an ageing-saving, a saving-capitalisation and a saving-longevity puzzles have been put forward in the literature. This paper analyses the links between...

The end of the Multifiber Agreement in January 2005 had a negative impact on the Tunisian apparel industry, but the effects were weaker than expected. Using a dynamic general equilibrium model, the article provides a prospective assessment of the impact on Tunisia of the phase out of the MFA and...