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This paper examines structural and strategic factors affecting price determination in the branded cottage cheese industry. Special emphasis is placed on the presence and conduct of cottage cheese brands marketed by dairy cooperatives. The data examined in this study cover cottage cheese sales in...
Persistent link: https://www.econbiz.de/10005510734
This paper documents the extent of cooperative penetration into branded dairy product markets and presents case study evidence on competitive strategies in the skim/low fat milk, whole milk, cottage cheese, butter, margarine, and ice cream markets. We employ data for 51 local market areas from...
Persistent link: https://www.econbiz.de/10005310655
Company by ConAgra, Inc. on brand-level marketing strategies. While some instances of postmerger brand harvesting were found …
Persistent link: https://www.econbiz.de/10005797985