Marketing is viewed as an important component of the farm management process, and poor marketing is often cited as a …, and available evidence is too limited to make definitive conclusions about farmer marketing abilities. This paper examines … the actual marketing performance of corn and soybean producers in Illinois. Farmer marketing data is based on the USDA …

In an effort to improve marketing of their products, many farmers use market advisory services (MAS). To date, there is … their marketing plans, and how they choose among these services. Based on the literature on consulting services usage, a … the match between the MAS and the farmer's marketing philosophy drive MAS usage. To account for possible heterogeneity …

producers' marketing philosophy, are important factors explaining the impact of MAS recommendations. Risk attitude does not …' marketing decisions …