Bimbo, Francesco; Bonanno, Alessandro; Viscecchia, Rosaria - European Association of Agricultural Economists - EAAE - 2014
While consumer’s demand for foods delivering health benefits, or functional foods, increases, Reg.No.1924/2006, imposes to food manufacturers in the European market stringent criteria for health claims approval. Facing this trade-off, manufacturers need to assess which claim is more likely to...