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The Communication, Information and Marketing Strategy
Mulholland, Cynthia; Griffith, Garry R. - In: AFBM Journal 05 (2008) 1/2
Communication, Information and Marketing Strategy to ensure all partners in the BPP network have access to the information and …
Persistent link: https://www.econbiz.de/10010880404
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The Impact of Market Advisory Service Recommendations on Producers' Marketing Decisions
Pennings, Joost M.E.; Isengildina, Olga; Irwin, Scott H.; … - In: Journal of Agricultural and Resource Economics 29 (2004) 02
producers' marketing philosophy, are important factors explaining the impact of MAS recommendations. Risk attitude does not …' marketing decisions …
Persistent link: https://www.econbiz.de/10005484176
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The Value of USDA Situation and Outlook Information in Hog and Cattle Markets
Good, Darrel L.; Irwin, Scott H.; Isengildina, Olga - In: Journal of Agricultural and Resource Economics 31 (2006) 02
This study investigates the impact of six major USDA reports in hog and cattle markets: Cattle; Cattle on Feed; Cold Storage; Hogs and Pigs; Livestock, Dairy, and Poultry Outlook (LDPO); and World Agricultural Supply and Demand Estimates (WASDE). A TARCH-in-mean model, with dummy variables to measure...
Persistent link: https://www.econbiz.de/10005525445
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AN EMPIRICAL APPLICATION OF LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH
Menkhaus, Dale J.; Borden, George W.; Whipple, Glen D.; … - In: Journal of Agricultural and Resource Economics 17 (1992) 01
alternative retail beef packaging. Results indicate information is very important for the successful introduction and marketing of … styrofoam tray package. Experimental economics procedures, when combined with traditional marketing research techniques, can … provide useful information for marketing decisions and economic analyses. …
Persistent link: https://www.econbiz.de/10005525459