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The epic game of creating a successful gamified co-creation strategy

Lopes, João; Gomes, Sofia; Santos, Nélia; Cussina, Hugo; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-15

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...

Persistent link: https://www.econbiz.de/10014231624

Size of business unit as a factor influencing adoption of digital marketing : empirical analysis of SMEs operating in the Central European market

Pollák, František; Markovič, Peter - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-16

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the … other hand, previous experience is a key determinant to perceive the benefits of using the internet for business purposes …

Persistent link: https://www.econbiz.de/10012603886

Strategic behavior of e-commerce businesses in online industry of electronics from a customer perspective

Svobodová, Zuzana; Rajchlová, Jaroslava - In: Administrative Sciences : open access journal 10 (2020) 4/78, pp. 1-24

The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce...

Persistent link: https://www.econbiz.de/10012421036

A rating of the online reputation balance in lodgings

Rodríguez-Díaz, Manuel; Alonso-González, Raquel; … - In: Administrative Sciences : open access journal 9 (2019) 3/58, pp. 1-18

have increased their influence on customers' decisions, leading to the effective management of Internet social media … measured, and the reliability of opinions. The diverse information available on the Internet can produce communication problems … communication and image on the Internet. One target for lodging community managers should be to converge different evaluations …

Persistent link: https://www.econbiz.de/10012145396

Local government website accessibility : evidence from Poland

Król, Karol; Zdonek, Dariusz - In: Administrative Sciences : open access journal 10 (2020) 2/22, pp. 1-17

The paper investigates the accessibility of local government websites. It focuses in particular on disability, e-administration, and web accessibility standards for the visually impaired. The research involved 182 websites of local government bodies of the Małopolskie Voivodeship (Poland). It...

Persistent link: https://www.econbiz.de/10012203984

E-commerce and SME performance : the moderating influence of entrepreneurial competencies

Hussain, Arsalan; Akbar, Minhas; Arfan Shahzad; … - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-16

This research aims to examine the mediating role of the use of the e-commerce and moderating influence of entrepreneurial competencies on the performance of small and medium enterprises (SMEs). The study data were collected via a structured questionnaire comprised of a seven-point Likert scale...

Persistent link: https://www.econbiz.de/10012816543

Local food shopping : factors affecting users' behavioural e-loyalty

Blasco-López, Ma Francisca; Recuero Virto, Nuria; … - In: Administrative Sciences : open access journal 8 (2018) 3/47, pp. 1-20

While most research on electronic commerce has focused on customer behaviour according to websites' functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which...

Persistent link: https://www.econbiz.de/10012125337

Generation Z and key-factors on e-commerce : a study on the Portuguese tourism sector

Vieira, Jorge; Frade, Rui; Ascenso, Raquel; Prates, Inês; … - In: Administrative Sciences : open access journal 10 (2020) 4/103, pp. 1-17

in 2019. The internet and online platforms contributed decisively to this growth. Generation Z already represents a …

Persistent link: https://www.econbiz.de/10012424539

Exploring Croatian consumer adoption of subscription-based e-commerce for business innovation

Martinović, Maja; Barać, Roko; Maljak, Hrvoje - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-21

This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...

Persistent link: https://www.econbiz.de/10015047430

Bibliometric analysis of gig economy

Batmunkh, Altanshagai; Fekete-Farkas, Maria; Lakner, Zoltán - In: Administrative Sciences : open access journal 12 (2022) 2, pp. 1-15

Technological advances such as smartphones, mobile applications, and online platforms have enabled a new form of economy, known as a gig economy, at a large scale, in which there is a free-market system allowing organizations (job providers) to hire independent contractors (job seeker). Unlike...

Persistent link: https://www.econbiz.de/10013202978