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Cruceru, Raluca
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THE VALUE OF INTANGIBLE ASSETS WITHIN A SME
Sima, Mihaela-Georgia
;
Cruceru, Raluca
- In:
Annals - Economy Series
4I
(
2012
)
December
,
pp. 213-219
Based
Management
. Besides the brand, the second analyzed instrument of value creation is the human capital (resource) - HR …
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