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~accessRights:"free"
~isPartOf:"Asian journal of business and accounting : AJBA"
~person:"Bang Nguyen Viet"
~person:"Mittal, Vikas"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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THE SElKATSUSHA AND THE FIGHT...
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Factors driving consumers' attitudes towards facebook advertisements in an emerging market : a case study of Vietnam
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
;
Tin Hoang Le
; …
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
1
,
pp. 243-279
Persistent link: https://www.econbiz.de/10013364025
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