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THE SElKATSUSHA AND THE FIGHT...
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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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