Similar Search Results

Advertising and content differentiation : evidence from YouTube

Kerkhof, Anna - 2020

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …

Persistent link: https://www.econbiz.de/10012313777

Content moderation and advertising in social media platforms

Madio, Leonardo; Quinn, Martin - 2024 - This version: June 2024

We study the incentive of an ad-funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the...

Persistent link: https://www.econbiz.de/10014556691

What do we know about recent exchange rate models? : in-sample fit and out-of-sample performance evaluated

Cheung, Yin-Wong; Chinn, Menzie David; Pascual, Antonio … - 2003

Previous assessments of nominal exchange rate determination have focused upon a narrow set of models typically of the 1970 s vintage, including monetary and portfolio balance models. In this paper we re-assess the in-sample fit and out-of-sample prediction of a wider set of models that have been...

Persistent link: https://www.econbiz.de/10011507659

Politics in the Facebook era evidence from the 2016 US presidential elections

Liberini, Federica; Redoano, Michela; Russo, Antonio; … - 2020

unprecedented precision. We assess the effects of such political micro-targeting by exploiting daily advertising prices on Facebook …

Persistent link: https://www.econbiz.de/10012206082

Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency

Aridor, Guy; Che, Yeon-Koo - 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...

Persistent link: https://www.econbiz.de/10014468980

How much influencer marketing is undisclosed? : evidence from Twitter

Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023

We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

Persistent link: https://www.econbiz.de/10014422653