Social norms are ubiquitous in social and economic life but the drivers of norm conformity are poorly understood. We study the specific ways in which others' norm compliance in uences own norm compliance. Our context is a repeated non-strategic Take-or-Give donation experiment in which we show...

A stream of research examining the effect of punishment on conformity indicates that punishment can backfire and lead to suboptimal social outcomes. In such studies, the enforcement of a behavioral rule to cooperate originates from a single party. This feature may raise concern about the...