We analyze a dynamic pricing problem where consumer's purchase decisions are a ected by representative past prices, summarized in a reference price. We propose a new, behaviorally motivated reference price mechanism, based on the peak-end memory model proposed by Kahneman et al. (1993). Speci...

This paper introduces an axiomatic model of decision making where a person's subjective judgment as to the likelihood of different states of nature depends upon her anticipated payoff in those states. In the resulting representation the payoff consequences of an event affect beliefs as if they...