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The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen - In: Journal of marketing for higher education 32 (2022) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
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Student satisfaction : the role of expectations in mitigating the pain of paying fees
Khan, Jashim; Hemsley-Brown, Jane - In: Journal of marketing for higher education 34 (2024) 1, pp. 178-200
Persistent link: https://www.econbiz.de/10014566955
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You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida; Elsharnouby, Tamer H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 368-389
Persistent link: https://www.econbiz.de/10014566979