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~accessRights:"free"
~isPartOf:"Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre"
~subject:"Deutschland"
~subject:"Pricing strategy"
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Pricing strategy
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Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"
Dewenter, Ralf
;
Haucap, Justus
-
2008
Persistent link: https://www.econbiz.de/10003779061
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Media bias and
advertising
: evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
-
2014
a two-step procedure, we find a positive impact of
advertising
volumes on test scores. The main advantage of our study …
Persistent link: https://www.econbiz.de/10010344120
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