This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...

L'objectif de l'intelligence stratégique est d'aider la connaissance et la compréhension de la situation stratégique. Nous établissons qu'en majorité la littérature sur l'intelligence stratégique propose une vision qui semble "rationnelle", mais qui de manière prévisible ne permet pas...

This article analyzes the different phases the Information Systems--Sociology relationship has gone through and points out some specific features of sociologists and Information Systems scientists in their conceptualization of Information Technology (IT). It shows that both academic fields...