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Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi; Zhang, Ying; Lin, Zhijie - In: Electronic commerce research 23 (2023) 1, pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
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Be constantly different! : how to manage influencer authenticity
Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
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Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian; Hartmann, Michael - In: Electronic commerce research 23 (2023) 3, pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
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COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Electronic commerce research 23 (2023) 3, pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
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An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid; Azimzadeh, Seyed Morteza; Sotoodeh, … - In: Electronic commerce research 23 (2023) 3, pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
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Customer satisfaction in the pet food subscription-based online services
Lima, Diogo; Ramos, Ricardo F.; Oliveira, Pedro Miguel - In: Electronic commerce research 24 (2024) 2, pp. 745-769
Persistent link: https://www.econbiz.de/10015062786