Kim, Jung-Rae - In: Global business and finance review 28 (2023) 4, pp. 51-61
Purpose: The purpose of this study is to examine marketing self-efficacy as a mediator in the resilience and start … hypothesis. Findings: Results showed that resilience and marketing self-efficacy had a positive effect on start-up intention …. Further, marketing self-efficacy had a significant mediating effect on the resilience and start-up intention relationship …