of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous … marketing consultants substitute for expenditures on market information systems. …

, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines … advertising for a competitive marketing order is positive only if advertising raises monopoly output. Next, advertising choices of … a marketing order which sells its output to a monopolistic distributor are considered. If the distributor is a …

producers' marketing philosophy, are important factors explaining the impact of MAS recommendations. Risk attitude does not …' marketing decisions …