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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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Breaking gender binaries
Eisend, Martin; Rößner, Anna - In: Journal of advertising 51 (2022) 5, pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun; Kim, Su Jung; Yoon, Sang-Hyeak; Park, Sungho - In: Journal of advertising 51 (2022) 1, pp. 76-84
Persistent link: https://www.econbiz.de/10013362252