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Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410
Persistent link: https://www.econbiz.de/10014416051