Purpose: Innovation, including product, process, marketing, and organizational innovation within a firm, is considered … as one of essential component for surviving and growing. These innovation activities create value and competitive … advantages for successful organizations; therefore, understanding the organization's overall innovation is the first and foremost …

significant associated with innovation performance improvements. We suggest that cultural intelligence is a key to maintaining a … social performance and achieve superior innovation performance. Practical implications: Through the application of cultural … firm social performance and innovation performance improvements. Originality/value: The study conducted in Pakistan …