Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

The unprecedented COVID‐19 pandemic required millions of people across the world to become remote workers. However, little is known about how to achieve effective remote working for organizations. This study investigates the types of employees that are more suited to accepting remote working...

Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...